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Monday, June 20, 2005

Study: Video Store "Employee Picks" No Better Than Simple Chance

Posted by a4g @ 6/20/2005 11:35:00 AM

In a comprehensive study of over 1300 retail video rental locations across the US, researchers have found that movies catagorized under "Employee Favorites" or "Our Picks" sections are no better than the movie selections that would be made by simple chance.

"Our data are remarkably consistant," said Dr. Peter Uulant, co-author of the study. "The finding holds true regardless of geographic location, urban density, MPAA rating, or format. By every metric, relying on the employee-chosen favorites does not positively correlate with a better movie rental experience."

Dr. Uulant described a slight variation between the results for DVD and VHS to be within the margin of error.

Video store employees, however, are loudly disputing the results. "Ken", who restocks videos at the Blockbuster nearest the Point Five offices, said, "What? So like Eraserhead and Empire Of The Ants don't qualify as great frickin' movies? You guys are whack."

Other employees were similarly outraged, offering such personal favorites as Leprechaun 2, Boxing Helena, and 50 First Dates.


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Abusive, hateful or irresponsible comments were probably posted by one of the contributors.
At 6/20/2005 04:16:00 PM, Anonymous Reality check ...
I do not understand, there are places that rent videos to people. This must be some kind of twisted joke. Why kind of place just rents videos to ordinary people. I do not believe you guys.
At 6/20/2005 09:56:00 PM, Blogger mensabarbie ...
>"What? So like Eraserhead and Empire Of The Ants don't
Oh, you mean the ones that fell off the shelf they were so awful. The ones only tolerable during captivity.... yeah, that's B.B.
At 3/29/2006 12:11:00 PM, Anonymous Anonymous ...
it depends on the renter more than the employee. if the employee picks are categorized by employee and the renter likes the employee's other movie choices, the chance of the renter enjoying the ones they haven't seen are greater than when employee picks are all jumbled together.

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