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Monday, April 25, 2005

Brand New Technology Powers The Huffington Post, New Celebrity Blogsite

Posted by a4g @ 4/25/2005 06:00:00 AM

When Ariana Huffington had the idea for a place where celebrity bloggers could meet and share ideas, she had no idea what she was getting herself into.

"It seemed like there were a million questions," she says. "How will you get celebrities to come and talk about themselves? Will they recoil at the publicity?"

But, says Ms. Huffington, gathering celebrities was the least of her problems. Enter Ted Czarneski, a web expert.

"This is a for-profit business model," says Czarneski, CEO of TCIT. "Advertisers want hits, pageviews, visitors."

So tracking visitors became the real challenge. "In our first run-throughs with the celebrities who were kind enough to immediately embrace the concept, Barbra Streisand, Alec Baldwin, and Sean Penn, we found that the pageview numbers were absolutely stratospheric, web-shaking. But this was before we had even published to the web, from our dedicated server."

It seemed that the celebrities had included literally tens of thousands of self-referential links, and were visiting their own sites hundreds of thousands of times just to enjoy what they themselves had written.

"Frankly, we were in danger of overwhelming our servers just with the traffic from these three."

Czarneski will not discuss the proprietary solution he devised to separate the actual traffic from the celebrities, but it promises to be the subject of much speculation as The Huffington Post begins rocking the world of the blogosphere.






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